Finland-based Smartly.io, which helps advertisers automate campaigns across social media platforms, sells a majority stake to Providence Equity for €200M (Anthony Ha/TechCrunch)
Smartly.io is one of those rare companies that you can’t find in the U.S. The Finnish company that creates automated marketing solutions that let marketers run multiple campaigns across multiple social media channels is now going international. Providence Equity, founded by U.S. investor David Pritzker, acquired a majority stake in the company, valuing it at around €200M. But what does that mean for the founder and the company’s potential growth in Europe?
What is Finland-based Smartly.io?
Finland-based Smartly.io, which helps advertisers automate campaigns across social media platforms, sells a majority stake to Providence Equity for €200M. Smartly.io is an online marketplace that makes getting multiple services like internet, T.V., phone, and broadband easy. Its tagline is “Smartly.io. Simplicity. Savings.” While it may seem simple, the company is taking some serious risks. For one, it has to convince people to switch providers, making the switching process seamless and simple. This has been done by making the process quick and painless through an easy-to-use interface and offering new customers incentives such as a free month of data.
How Finland-based Smartly.io helps advertisers automate campaigns across social media platforms?
On the surface, Smartly.io is a simple software that automatically posts updates to social media accounts when specific conditions are met. But Smartly.io is much more than that. Its platform allows advertisers to set automated campaigns across their platforms, from Facebook and Twitter to LinkedIn and Google Plus, all simultaneously, as if they were running their own campaigns manually. That means that if you want to target your ads based on geography or demographic, you can set it up in a way that makes it automatic and consistent. And while the software isn’t free, Smartly.io offers plans with a set price for its services starting at $10 per month. Finland-based Smartly.io, which helps advertisers automate campaigns across social media platforms, sells a majority stake to Providence Equity for €200M.
How Finland-based Smartly.io sells a majority stake to Providence Equity for €200M?
Smartly.io, which lets marketers spend less time managing ad campaigns across social networks, is being sold to Providence Equity Partners for €200 million (£170m) in a deal that will give the company access to a further €200 million worth of equity financing. Providence Equity Partners, a private equity firm, is a subsidiary of Providence Equity Partners, one of the world’s largest healthcare-focused venture capital firms, founded in 1998 by medical doctors and healthcare professionals. Smartly.io, based in Helsinki, Finland, is one of a handful of online advertising technology startups to receive substantial venture capital funding in recent years. In November 2014, Finnish company Providence Equity Partners, a U.S.-based growth equity firm, announced that it had led a $200 million Series C round in Smartly.io, which is now valued at $1 billion.
Conclusion
In conclusion, Finland-based Smartly.io, which helps advertisers automate campaigns across social media platforms, sells a majority stake to Providence Equity for €200M. Smartly.io’s platform automates the entire digital advertising process—from planning and creative production to tracking and optimization—for brands and agencies of all sizes. Providing these capabilities at scale enables a new level of efficiency and innovation for clients while enabling providers to offer higher. Smartly.io is an example of a company founded by Finns and has been successful enough to make its way to the international market. They now operate on five continents, from the U.K. to Australia. But even though Smartly.io has achieved success, there are still a lot of questions about how to make a business work when you’re based in Finland. Read more here.
FAQs
1. What is Smartly.io?
Smartly.io is a leading social media automation platform that helps brands and agencies automate their campaigns across multiple social media channels.
2. Why did Smartly.io choose Providence Equity?
Smartly.io chose Providence Equity because they sought a strategic investor to help them grow the business in the U.S. and Europe.
3. What is the plan for the new company?
Smartly.io plans to expand in the U.S. and Europe. They also plan to expand into other verticals, such as gaming and entertainment.
4. How does Smartly.io make money?
Smartly.io makes money from advertising. They charge advertisers based on the number of impressions and then share the revenue with their customers.
