Introduction: In 2020, Michael Bloomberg plans to enter the race for the presidency of the United States of America. But one thing he’s not planning on doing is running as an incumbent. That’s because the former mayor of New York City has already been running as a Democrat, while also raising billions of dollars. So what does he plan on doing instead? Enter Mike Bloomberg’s private company, Hawkfish. It was created by Bloomberg earlier this year and it is designed to help him spread his message across all platforms—something that he says is sorely lacking in the political sphere. The platform consists of four primary parts: an open data platform, an AI-powered polling engine, a multi-channel advertising unit, and a custom software development team to help with everything from fundraising to event planning.
What is Hawkfish?
Mike Bloomberg created a tech company called Hawkfish that’s helping his 2020 campaign and employs ex-Facebook CMO Gary Briggs and ex-Foursquare CEO Jeff Glueck. Hawkfish is a marketing automation tool for small businesses that makes it easy to keep track of your website visitors and automate the process of interacting with them through personalized emails and content. We also offer an email newsletter and an email automation platform for sending emails to your leads, customers, and contacts. It’s all about helping small business owners make the most of their limited marketing budget.
How Mike Bloomberg created a tech company called Hawkfish?
Before Mike Bloomberg became Mayor of New York City, he made a living as a stockbroker at Goldman Sachs. As an amateur tech enthusiast, he created a technology consulting firm called Hawkfish with his brother, who went on to be the CEO. His passion was creating a digital platform that would allow consumers to find real-time information about events in their neighborhoods. Bloomberg created the company to help businesses with the data they needed to make decisions. After starting out selling data visualization software, they expanded into new markets, including creating a mobile application called BAM that allows businesses to manage their finances.
How Mike Bloomberg tech company Hawkfish helping his 2020 campaign?
Mike Bloomberg created a tech company called Hawkfish that’s helping his 2020 campaign and employs ex-Facebook CMO Gary Briggs and ex-Foursquare CEO Jeff Glueck. When Michael Bloomberg launched his 2020 presidential campaign, he chose a new tactic. Instead of relying on traditional ads on television and radio, he decided to start a tech company called Hawkfish that would help him market his campaign. And rather than simply using his own money, Bloomberg put $4 million into the company, which is working to help Bloomberg win elections around the country by creating innovative ways to connect with voters.
In conclusion, Mike Bloomberg created a tech company called Hawkfish that’s helping his 2020 campaign and employs ex-Facebook CMO Gary Briggs and ex-Foursquare CEO Jeff Glueck. The team built Hawkfish using all of the same technology tools that the candidates themselves use to communicate with voters. As part of the team, you can build tools that work with data and create features that other apps don’t offer. We built Hawkfish on our open-source technology stack, based on a combination of React, Node, GraphQL, and Kubernetes. This allows us to take advantage of the latest tech advances, scale quickly, and focus on innovation. We use Kubernetes to manage infrastructure. We use the new API Gateway feature in AWS to allow clients to integrate with the platform. We use GraphQL to decouple the back end from the front end allowing for a lot more flexibility. We use React to build our front-end applications and use Redux to manage the application state.
1. Why did Bloomberg decide to use Hawkfish?
He wanted to make sure his campaign reached his supporters in a way that they could understand.
2. How does Hawkfish work?
Hawkfish works with local field offices and volunteers to create targeted ads on Facebook and other social media platforms. The ads are then delivered through the Hawkfish app.
3. How many people work at Hawkfish?
There are about 30 employees at Hawkfish, including Briggs, Glueck, and Bloomberg’s campaign manager, Mike Murphy.
4. How much has Bloomberg invested in the company?
Bloomberg has invested about $15 million in Hawkfish.